How to Start a Hair Brand
Learn how to choose your hair product category, source reliable suppliers, build a trusted brand and create a sustainable pricing strategy.
By Clinton Nkamigbo
The hair industry offers several opportunities, from wigs and extensions to haircare products and accessories.
But “starting a hair brand” is too broad.
Your first step is deciding exactly what you want to sell.
Choose Your Product
You could focus on:
Wigs
Hair extensions
Bundles
Closures
Frontals
Braiding hair
Hair accessories
Haircare products
Start with a specific category.
Understand Your Customer
Your customer determines your product strategy.
Ask:
What type of hair do they buy?
What price range do they prefer?
What quality problems do they experience?
Where do they currently buy?
What influences their purchasing decision?
Find Your Supplier
Supplier quality is critical.
Request samples and evaluate:
Texture
Shedding
Durability
Consistency
Colour
Packaging
Overall finishing
Do not build your brand around a supplier you have not properly tested.
Create Your Brand
Develop a consistent identity across:
Name
Logo
Packaging
Product photography
Social media
Website
Customer service
Build Trust Through Content
Hair is particularly suited to demonstration content.
Show:
Product close-ups
Styling
Installation
Maintenance
Customer transformations
Reviews
Behind-the-scenes content
Make Your Numbers Work
Calculate the full cost of getting the product to your customer.
Include:
Product + shipping + packaging + duties/charges where applicable + marketing + delivery + operating expenses.
Then determine a sustainable selling price.
Your brand should not depend entirely on constantly finding new customers.
Build relationships that encourage repeat purchases.